Not Getting the Value from AI?

You may be asking the wrong questions

Photo by Possessed Photography on Unsplash
  • In 1996, just 25 years ago, the top companies by market capitalisation in the world were all asset-intensive: General Electric, Royal Dutch Shell, Coca Cola, NTT, ExxonMobil.
  • In 2001, we saw the first tech company join: GE, Cisco, ExxonMobil, Pfizer, Microsoft.
  • Little had changed by 2006: ExxonMobil, GE, Microsoft, Citigroup, BP.
  • In 2011: ExxonMobil, PetroChina, Apple, ICBC, Petrobras.
  • By 2016, this looked very different: Apple, Alphabet (Google parent), Microsoft, ExxonMobil, Berkshire Hathaway.
  • And in 2021, the top 5 companies are all technology-intensive: Apple, Microsoft, Amazon, Alphabet, Facebook.
  • How will technology disrupt our industry? How will it change the basis of competition? Think about what Apple would do differently if they made T-shirts, or what Uber would do if they moved into freight.
  • Are we investing in the right portfolio of capabilities to capture the opportunities and address the threats?
  • Are we focusing our efforts and investments to drive real value, either in delighting our customers or improving our productivity?

What is AI?

Source: IBM
Source: PPUGBelfast

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